Google Consultants

Google consultants that understand how to win in the search engines are highly valued commodities. Being able to routinely get top search engine positions for keywords is a talent that mixes a lot of science (technical skills) with a little art (intuitive skills). Since Google generates 78+% of all web traffic, it is safe to assume that placing well in Google is the goal and that is why this article focuses on Google consultants.

Companies like Wal-Mart, Coca Cola, Hertz, Oracle, Microsoft and other very large companies typically do have to worry about ranking in the search engines, they generate enough natural traffic just from people going straight to their website. But most companies do not have that luxury – their online traffic has to be naturally and organically generated through the search engines. And to be able to naturally generate web traffic, their websites must be properly optimized. Otherwise, their websites will never gain high enough rankings to ever get any meaningful traffic.

And that is the role that Google consultants provide – providing the expertise and technical skills to help companies improve their search engine rankings for the keywords that they want to target. From a technical perspective, this is accomplished by:

• Researching the client’s market to understand the search engine opportunities and the search engine competition; from this analysis the initial ‘seed’ keyword strategy is established
• Detailed keyword strategy and competitive analysis to determine which targeted keywords will be pursued; the number and competitive nature of targeted keywords will vary by industry
• Optimizing individual pages of the client’s website for the targeted keywords that have been selected; this is the technical aspect of the SEO project
• Creating onsite and off-site keyword relevant content for the targeted keyword phrases that have been selected; the search engines love fresh, new, unique, keyword relevant content
• Developing large numbers of natural and organic keyword relevant links back to individual pages of the website; back links are like food for the search engine spiders and is the number one factor in improving search engine rankings
• Repeat this process every month for the duration of the project; as page one results are achieved for the initial list of targeted keywords, a secondary list will be developed to start pursuing, and so on

Most Google consultants that are worth their weight have a combination of skils and other factors that help make them successful. SEO is a learned experience, honed by trial and error, and succcesses and failures. But the good Google consultants have the following attributes:

• Intimate knowledge of how search engines work and the rules of engagement to naturally gain search engine rankings for targeted keywords
• Experience in getting top positions across many industries,each of which provide different opportunities and requires a variety of skills
• Access to search engine optimization tools that allow proper analysis and implementation of an SEO project
• Acquired technical skills needed to implement the various technical components of an SEO project
• Marketing awareness because SEO is not just a bunch of technical mumbo jumbo, it is the new age of marketing – and it should be treated as a marketing project

So the Google consultants bring a lot to the table, and estimating the value of finding a good one is hard to measure. What is front page and top search engine position for your targeted keywords worth on an annual basis?. Investment into the right Google consultants can provide great value to your business.

If you are interested in finding out more about Carolina SEO Services, we first would like to learn more about you. Please click on this SEO Survey link to help us understand how we can help you with your online business.

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