Google Positioning

Getting better Google positioning is the result of implementing a consistent and steady search engine optimization strategy. There are no quick fixes for SEO and there are no shortcuts – so do not believe any of the hype that you read about on the internet. If there are any back doors into Google, you can bet that those doors are shut down as quickly as possible.

The only proven methods of SEO that reliable improves your Google positioning is an SEO process of doing market research, creating fresh and unique content and building contextual back links. If you follow this process for all of the keywords you want to target then your search engine positions will continue to grow.

The proper SEO process is well documented on this website and at many other websites on the internet. But the following are items that you can do to improve Google positioning and your website rankings:

On Site Optimization – This should really be called ‘proper use of keywords’:

• Keywords in the title tag – This is probably the number one mistake most internet marketers make. Google has stated that they value the title tag more than any other meta tag. So that means if you build a page about ‘polka dot widgets’ use that keyword in the title tag to tell Google what this page is about since they have stated that it has the most impact on getting good Google positioning for the keyword. Listen to what Google says and follow their direction.
• Keywords in your URL – Always include the keyword in the URL if possible. If you are using a blog then this is very easy to do because the title of the article becomes the URL. So to point #1 above, using the keyword in the title automatically puts the keyword in the URL. So by following this strategy you have just improved your chances of getting good Google positioning for that specific keyword.
• Keywords in meta description tag – Matt Cutts from Google recently stated that proper use of the meta description tag is becoming more important for Google when they determine page rankings for a keyword. He specifically mentioned that the description tag should not be a place just to stuff a bunch of keywords and but should include beneficial content to the user doing the search since that is the what they see on the search engine results page. Common sense prevails here on the use of this tag – tell the search engines what the page in about in a short summary.
• Keywords in meta keywords tag – In the same interview, Matt Cutts stated that they really did not pay much attention to the meta keywords tag because it had so overused in the past with websites that stuffed this tag with a bunch of keywords. He recommended that using the keywords tag would still be considered if used properly with 2-3 very relevant keywords.
• Keywords in your header (H1, H2, H3 …) tags – And once again, n the same interview, Google also mentioned that header tags were very important. It really makes sense if you think about it. The header tags are big and bold and bring the readers attention to the heading text. So it makes sense that the search engines would see the use of the header tags as important words for the page.
• Keyword relevant content – You should use keyword relevant content in the content that you post on your page. There is no need to go crazy and stuff a bunch of keywords, they should be used in the normal flow of the article. In our opinion, keyword density should kept low, not to exceed 3%-5%, In a 300 word article using the keyword 4-7 times should be more then enough.

Pretty simple so far, right?

Off Site Optimization – There are books written about this, but simply there is also a need for ‘offsite’ optimization, which allows your website to build notoriety on the internet for your targeted keywords. This done primarily by building back links – lots and lots of them – using the target keywords as your ‘anchor text’ pointing back to the page you want to improve Google positioning. This in turn tells the the search engines what that page really is about and helps you build authority for that page. You can build back links from article directories, website directories, social bookmarking websites, blog posting, forum posting, and much more. Building backlinks is pretty simple process really, but takes a lot of time and effort.

SEO is definitely worth the effort because it provides a stream of free traffic to your website if you are successful. Achieving good Google positioning for the keywords you want to target takes consistent effort of following the right SEO process.

While the rules of SEO continue to change, the fundamentals remain the same as they have always been – a) generate fresh, unique keyword content, b) optimize your pages for the keywords that you are targeted, c) and build many keyword relevant links back to the page. That is the definition of SEO ‘properly done’ and is sure to improve your Google positioning.

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