SEO is very simple when it is done correctly. Most internet marketers try to make it harder than it has to be, but consistently following a standard SEO process will deliver the results you want to achieve.
We define the SEO process as follows:
- Keyword research – SEO starts with the keywords, get this step right and you have won half the battle. On the other hand, selecting the wrong keywords and you will never sniff the front page of Google. It is very important to have the right keyword research software to properly analyze keyword phrases that you may want to target. There are various keyword tools are available, each of which provide their own unique method of keyword analysis and the results they return.
- Competitive research – In the first step a potential target list of keywords are generated, but that is not enough. For every keyword term you want to target you must understand how easy or how difficult it will be to get high rankings. There are Google ranking factors that you may not be able to compete against – like the competitor’s domain age, page rank, etc. – but there are others where you can. The goal with competitive research is to find those keyword phrase where you can “out optimize” your page for the target keyword.
- Create content – Content is king on the internet and the more you create the better your search engine rankings will be. Content needs to be completed across the spectrum of the internet for best success – your website or blog, social bookmarking websites, Web 2.0 properties, blog and article directories, SEO directories, classified ads sites, and more. To improve Google positioning, write fresh new content on a consistent basis with the goal of posting new content daily at one or more of your content sites. The fresh content both onsite at your main website and offsite at other web properties will keep the search engine spiders lurking at your website.
- Building backlinks – Perhaps the most important of all phases of the SEO process is an SEO linkbuilding strategy. Google has openly stated that the number one ranking factor in the search engines is the number of other websites linking back to your website. There are numerous methods of building backlinks, including the off page content items listed above. The important thing is to use the targeted keyword you want to rank for on that specific page as the anchor text for the incoming link.
SEO is extremely important to get right because it can be the difference between business success and business failure. Gaining higher search engine rankings through a better SEO strategy provides a competitive edge for your business.
Ron Blackwelder
Carolina SEO Services
ron.blackwelder@carolinaseoservices.com
Office – 704-257-6905
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