What Is Organic SEO

What is organic SEO – sounds it should be difficult but in reality it is sort of easy once you understand what is involved. Too many people try to make it more difficult than it really is, when the answer is quite simple. Organic SEO is simply the result of following a standard set of SEO processes that provides natural rankings in the search engines. Natural rankings are obtained by implementing the SEO steps to improve visibility of your website in the search engines.

Webpodia defines organic seo as follows:

Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).

So understanding what is organic SEO means that you must understand the processes that must be followed with an SEO project.

First, there are a lot of scams in the marketplace, people trying to sell push button SEO solutions that guarantee top rankings in twenty-four hours, or generate thousands of back links over night! Do you really think that is possible? And if it was, do you really think the search engines would allow gaming of their system for people to cheat their way up the search engine rankings? Definitely not.

In fact, the search engines want to provide the user with the best possible experience, and in the case of searches, that means returning the most highly rated websites with the best relevant content for the search term that was entered. Websites that achieve top rankings usually get there by a systematic method to build authority, and if done correctly, allows them to maintain their top positions.

Doing SEO the right way – naturally and organically – takes a lot of hard work. There are several steps to the organics SEO process as follows:

• keyword research – This is the starting point of your SEO campaign and the objective is to find the best keywords to find the types of website visitors you want to attract. So that means that, obviously, your keywords have to be representative of the products you sell or the services you provide. This is the first part of keyword research and will generate thousands of potential targteted keywords. After the initial list is created, the challenge becomes to find a small subset of those keywords that provide enough traffic but are not too competitive. So the goal basically is to find keywords that you can get top ranking quickly. For this part of the project we like Market Samurai, which we believe is the best keyword research tool available on the internet. (See SEO Keyword Research)
• competitive analysis – Part of the keyword research is doing a compeitive anlaysis for the keywords as the final keyword list is being finalized. The competitive analysis is so important that we want to make it a separate point. During this step the goal is to take the shortened list and shorten it even more. The initial keyword research might return 25, 50, 100 or even more potential keywords. Out of these, you want to find the absolute best keywords. Again, Market Samurai provides a great tool called SEO Competition that lets you look inside the websites of the top 10 ranking sites on Google for a specific keyword. With this information you can analyze how competitive the keyword will be, and determine what will be required to achieve top rankings. A very powerful feature! (See SEO Competitive Analysis)
• content creation – Unfortunately, there is no tool for this. Content is king on the internet and if you are serious about organic SEO you better like to write content. Because this is what separates the winners from the losers. The winners add a continuous stream of keyword relevant content to their website or blog while the losers add content rarely or never and the website has no chance to rank in the search engines. Besides the on site content, there is also a need to create vast amounts of off-page content in places like article submissions, Web 2.0 sites, social media sites, forums, blogs, etc. Which leads to the next point. (See SEO Content Creation)
• building backlinks – And the final ingredient for organic SEO is building backlinks. The more you build, the better your website will perform in the search engines. But quantity is not the only thing to consider, as quality is just as – if not more – important. Getting a bunch of links from a large number of PR0 sites are good, but getting a few links from PR3, PR4, PR5, PR6 and higher sites are even better. Personally I like a good mix and I try to build backlinks at as many different places as possible. But remember, a PR2 link is not two times better than a PR1 link, it is 10 times better. So find high quality, high page rank back links wherever possible (See SEO Build Backlinks).

So that is it, that is the answer to the question ‘what is organic SEO’. Most people try to make it really difficult but it is not. What it is though is very time and labor intensive.

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